Ep 144: Meta Update. 3 Key Areas of Focus for 2023

The Chelsea Peitz Podcast

In this episode, I'm giving you a summary and some of my personal thoughts, from a fantastic article I read from Social Media Today (published Jan. 16. 2023)
The article was filled with so many great tips and updates that I want to share with you to help you get the most out of your marketing on Instagram & Facebook this year.
Inspire people to be creative.
Help people discover things they love.
Spark connections between people.
So what will be big in 2023? Here are some of my thoughts that you'll hear on the show:

• more original content being promoted
• more recommendations from the algorithm

And I'll also share ways to help you lean into these changes and grow your audience by:

• Building your brand presence
• Creating a posting schedule
• Beginning your content with a hook

We'll talk about this and more!
Pop in those pods now.
Articles Mentioned:

Doubling suggested posts

https://www.socialmediatoday.com/news/zuckerberg-says-that-meta-plans-to-double-the-amount-of-ai-recommended-cont/628312/

How IG recommendation works:

https://engineering.fb.com/2020/12/10/web/how-instagram-suggests-new-content/

Best tips for captions:

https://business.instagram.com/instagram-post-tips

Hashtags

https://www.socialmediatoday.com/news/planning-for-2023-instagram-posting-tips/640456/

Adam Mosseri Algo :
https://about.instagram.com/blog/announcements/shedding-more-light-on-how-instagram-works

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