Week 45 - BFCM Prep Guide: Conversion Audits, Marketplace Wars & AI Shopping Revolution

The Checkout Point by Blikket.co - Weekly eCommerce Insights Digest

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Week 45: The BFCM Countdown Begins – Find Hidden Money Before the Holiday Rush! 🎯

The clock is ticking! BFCM is right around the corner, and this week's episode is your essential pre-holiday battle plan. Max and Rachel are running on pure caffeine and adrenaline (relatable, right?) as they unpack the most critical eCommerce news heading into the biggest shopping season of the year.

This week, we're laser-focused on helping you find money you didn't even know you were losing. Rachel unveils Blikket's brand-new "eCommerce Conversion Audit: The 15-Minute Year-End Review That Actually Finds Money" – a game-changing resource born from weeks of midnight data analysis. Plus, we're breaking down major marketplace earnings (Amazon and eBay are soaring while Etsy takes an unexpected turn), Shopify's bold Q4 shake-ups, PayPal's mind-blowing ChatGPT shopping integration, and the tax and tariff challenges that could impact your holiday margins.

And because it wouldn't be BFCM season without some fun, we're covering Target's viral Hot Santa campaign and why major retailers are already dropping Black Friday deals online. It's all connected, and we're showing you exactly how to use these trends to your advantage.

🎁 Key Takeaways:

💰 The 15-minute conversion audit that reveals hidden revenue in your year-end data – no complex analytics degree required

📊 Marketplace earnings decoded: Why Amazon and eBay's double-digit growth matters for your multi-channel strategy

🤖 AI shopping is here: PayPal + ChatGPT integration means customers can now purchase through conversation

💸 Tax trap alert: New IRS 1099-K guidance and $40B in tariff costs that could squeeze your holiday profits

🎅 Extended shopping season strategies: How Target, Best Buy, and early Black Friday deals are reshaping consumer behavior

Whether you're a busy founder prepping for your biggest quarter or a marketing manager finalizing holiday campaigns, this 20-minute episode delivers the insights you need right now. No fluff, just actionable intelligence to help you finish the year strong.

Ready to find the money hiding in your store? Hit subscribe, tune in, and then head to Blikket.co to grab that conversion audit guide. Your future self (and your bank account) will thank you! 🚀

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Thanks for tuning into this week’s episode of 'The Checkout Point.' We hope you found our insights into the eCommerce world both informative and inspiring.
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For more in-depth analysis and the latest eCommerce trends, visit our website at blikket.co.
If you enjoyed today's roundup, please consider leaving a review and sharing the podcast with your network. We value your support and feedback. Join us next week for more updates from the digital marketplace. Until then, stay curious and keep innovating.
This is Max, signing off.

فصول

1. Intro (00:00:00)

2. Blikket Insights (00:03:07)

3. Marketplace Platform Earnings & Performance (00:07:55)

4. Shopify News & Developments (00:11:30)

5. AI Integration in Ecommerce & Shopping (00:15:04)

6. Tax, Compliance & Regulatory Issues (00:18:39)

7. Holiday Shopping & Retail Trends (00:22:13)

8. Outro (00:25:57)