To Niche or Not to Niche, that is the Question

The CFO Project

Are you struggling to decide if you should niche down your accounting services or keep a broad focus? In this episode, the hosts dive into the pros and cons of niching from the perspective of experienced accountants and CFOs.

They discuss how you can start out taking any clients when first building your business, then eventually niche into your ideal client type once you have more experience. The hosts provide practical advice on broadening your niche if it feels too narrow, determining if industry-specific knowledge is truly necessary, and how to convey your expertise to prospective clients. Whether you're just starting out or an established firm, this episode offers valuable insights into the niching question.
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