691: Why you can't overlook accessibility in your marketing

The Business Storytelling Podcast

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تمت الإضافة منذ قبل five أعوام

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Tag Team Talent Podcast

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Tag Team Talent Bonus Show #1 "Mack & Jamie" 5:37

منذ 4 أيام5:37

التشغيل لاحقا

قوائم

إعجاب

احب

5:37

Great short Bonus Show for all our loyal podcast fans. This week a tremendous comedy team shares comedy and music...it's "Mack & Jamie" , stars of TV's "Comedy Break"; sharing loads of musical humor. Enjoy!

منذ عام واحد 24:03

MP3•منزل الحلقة

Donna Bungard, CPWA, an inclusion leader, disability advocate, and senior marketing accessibility program manager at Indeed, joins me on Episode 691 of "The Business Storytelling Podcast."

She discusses the importance of actually implementing the right accessibility strategies, why it matters so much, and what goes into creating an accessibility roadmap.

787 حلقات

#Business #Marketing #Christoph Trappe

The Business Storytelling Podcast

691: Why you can't overlook accessibility in your marketing

The Business Storytelling Podcast

17 subscribers

published منذ عام واحد

MP3•منزل الحلقة

Donna Bungard, CPWA, an inclusion leader, disability advocate, and senior marketing accessibility program manager at Indeed, joins me on Episode 691 of "The Business Storytelling Podcast."

She discusses the importance of actually implementing the right accessibility strategies, why it matters so much, and what goes into creating an accessibility roadmap.

787 حلقات

#Business #Marketing #Christoph Trappe

كل الحلقات

The Business Storytelling Podcast

1
720: How to connect business storytelling to revenue 23:59

منذ 7 أيام23:59

23:59

You are now telling your business stories, getting potential customers' attention. But how do you truly turn content into revenue? Sheri Otto , a growth strategist for B2B founders and businesses, primarily in tech, joins me to share what she knows works and what doesn't.Join us for Episode 720 of "The Business Storytelling Podcast". Connect with Sheri here: growthlanestrategies.com Skip to other content Content with purpose drives real results (1:48) Using AI to analyze data, not just create content (3:59) Measuring success beyond numbers (6:54) The overlooked middle funnel opportunity (11:07) Re-engaging dormant contacts for revenue (16:12) Setting realistic timelines for content ROI (20:07) Progress over perfection in content creation (22:49) Maximizing value through content repurposing (23:32)…

The Business Storytelling Podcast

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719: Reviving the American Dream: The story of the Vortic Watch Company 24:00

منذ 12 يومًا24:00

24:00

RT Custer , co-founder and CEO of the Vortic Watch Company , joins me on Episode 719 of "The Business Storytelling Podcast" to share how he brought the company's products to market and continues to be a success with customers. Shop for your one-of-its-kind watch here: https://vorticwatches.com Skip to a specific section of the conversation: (0:44) The concept behind Vortic Watch Company: Transforming antique pocket watches into wristwatches (4:43) Origin story: How a conversation on a Penn State golf course sparked the business idea (7:36) Target market and watch sizes: Who wears Vortic watches (8:25) Marketing strategy and getting featured on Jack Ryan with John Krasinski (11:37) The Military Edition watches: Special timepieces from WWII B-17 bombers (13:44) History of pocket watches: From mobile timekeeping to modern wristwatches (17:33) Why Vortic focuses exclusively on American-made pocket watches (19:11) Engineering and design: How pocket watches are transformed into comfortable wristwatches (22:09) How customers choose their Vortic watches: The importance of personal connection and story…

The Business Storytelling Podcast

1
718: What's good AI prompt writing? 21:07

منذ 21 يومًا21:07

21:07

Emanuel Rose returns to "The Business Storytelling Podcast" for Episode 718 to discuss how you can improve your AI prompts to get better results. Join us and grab a copy of his book on the topic here: https://amzn.to/3Ey5I9a

The Business Storytelling Podcast

1
717: Is copywriting a good career? 23:16

منذ 27 يومًا23:16

23:16

Join me on this solo episode of "The Business Storytelling Podcast" to look at the numbers, the jobs out there and discuss what makes a good copywriter and who all does copywriting nowadays. Jump to specific chapters: (0:22) Evolution of Copywriting - Changes from traditional journalism to modern digital tools - Impact of technology on writing processes - Speed vs quality expectations (4:02) Job Market Analysis - Number of copywriter positions on LinkedIn - Difference between "copywriter" and "copywriting" roles - Various job titles that include copywriting duties (8:15) Modern Copywriting Requirements - Cross-channel expertise - Digital and physical content creation - Platform-specific writing considerations (12:30) Data and Analytics in Copywriting - Importance of metrics - Challenge of measuring multi-channel campaigns - Balance between creation and analysis (15:45) Role Evolution and Job Requirements - Perfectionism vs productivity - Grammar and editing expectations - Years of experience needed - Integration with strategy and data analysis (18:20) Tools and Technology - AI tools for content creation - Transcription services - Video editing capabilities - Avatar creation tools (20:45) Career Outlook and Conclusions - Number of people with copywriting in their titles - Job market realities - Career viability assessment - Changing expectations in the field More episodes: http://christophtrappe.com/podcast…

The Business Storytelling Podcast

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716: Podcasters highlight their favorite non-profits during Podcasthon 2025 22:49

منذ 5 weeks22:49

22:49

Jeremie Mani , founder of Podcasthon , joins me on Episode 716 of "The Business Storytelling Podcast" to give us the details of how hundreds of podcasts are participating in this event in March. Participate here: http://podcasthon.org

The Business Storytelling Podcast

1
715: "We Tried That Once" And Other Excuses That Sabotage Business Success! 24:29

منذ 6 weeks24:29

24:29

We've all probably heard the excuses of why something can't be done ... and then somebody else does it. Sigh. Larry Mietus , author of "We Tried That Once" joins me to discuss strategies to swat down excuses and get stuff done. Joins us. Grab a copy of his book here: https://amzn.to/40Jcim0

The Business Storytelling Podcast

1
714: How to measure the impact of SEO 24:06

منذ 6 weeks24:06

24:06

Brian Piper , author and director of content strategy, joins me on Episode 714 of "The Business Storytelling Podcast" to discuss ways to measure SEO performance. With the emergence of AI, this is becoming a more nuanced area. Join us and grab a copy of his book "Epic Content Marketing" here: https://amzn.to/3C6wFA8…

The Business Storytelling Podcast

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713: AI and Copyright - How does it all work? 22:52

منذ 7 weeks22:52

22:52

Christopher Penn returns for Episode 713 of "The Business Storytelling Podcast" to fill us in on what we must know when it comes to creating content with AI and how it impacts copyright. Reach out to Christopher's company here: https://www.trustinsights.ai/

The Business Storytelling Podcast

1
712: The art of self-leadership with Heather Younger 23:49

منذ 8 weeks23:49

23:49

Author Heather Younger returns for episode 712 of "The Business Storytelling Podcast" to preview her new book: "The Art of Self-Leadership." The book teaches "how to take control of the workplace experience and set expectations up front about relationships." Join Heather and me for this conversation. Order book here: https://amzn.to/41Zb731…

The Business Storytelling Podcast

1
BONUS: How I clean up sound on video with Adobe Podcasts 3:23

منذ 10 weeks3:23

3:23

Good audio matters but when it wasn't recorded as well as it could have, I use the Adobe Podcast audio enhancer for video. Here's the difference it makes and try it here: https://podcast.adobe.com/enhance

The Business Storytelling Podcast

1
711: What's the role of business storytelling in research? 24:30

منذ 11 weeks24:30

24:30

Market research veteran Brian Monschein joins me on Episode 711 of "The Business Storytelling Podcast" to discuss just that.Join us and check out Brian's company: https://narrativeinsights.com/

The Business Storytelling Podcast

1
710: The value of online reviews for local businesses. 23:40

منذ 11 weeks23:40

23:40

DYK? Customers are willing to spend 31% more at businesses with excellent reviews. Ross McDaniel joins me on Episode 710 of "The Business Storytelling" to discuss just that. He is the Founder of Fencepost, a digital marketing agency that helps home service businesses grow their revenue by increasing their visibility and connecting them with more high-quality customers. Use Ross's company here: fencepost.co Join us.…

The Business Storytelling Podcast

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709: Should you use your name as your website's URL 23:04

منذ 11 weeks23:04

23:04

I have ChristophTrappe.com . Kristin Luck has her name URL. It wasn't always that way. Kristin Luck joins me on Episode 709 of "The Business Storytelling Podcast" to discuss when it makes sense to use your name and when it doesn't. Join us.

The Business Storytelling Podcast

1
708: The role of creativity in advertising 23:32

منذ 11 weeks23:32

23:32

James Hurman , founding partner of Previously Unavailable and author of "Future Demand," joins me on Episode 708 of "The Business Storytelling Podcast" to discuss how advertising with award-winning creative qualities leads to better results for brands than marketing without creativity. Join us and grab a copy of his book here: https://amzn.to/3VtKkaY…

The Business Storytelling Podcast

1
707: Are you saying what people can't unhear? 24:15

منذ 12 weeks24:15

24:15

Author Tamsen Webster returns to "The Business Storytelling Podcast" for Episode 707 to "highlight the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion." Join us and grab a copy of her book on the topic here: https://amzn.to/4gnNTHS…

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