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Ep. 4: Turning story into slides
Manage episode 336242693 series 3136509
المحتوى المقدم من Tim Calkins and Abe Lubetkin, Tim Calkins, and Abe Lubetkin. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Tim Calkins and Abe Lubetkin, Tim Calkins, and Abe Lubetkin أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Once you've mapped out the story you want a presentation to tell, how do you turn that narrative into clear and compelling slides? Award-winning marketing professor Tim Calkins of Northwestern University's Kellogg School of Management, and author of the recently published book "How To Wash A Chicken: Mastering The Business Presentation", talks through research-informed tips for creating strong slide headlines, determining how much content to place on a slide, and turning group presentations into opportunities to divide and conquer (not just to divide).
Interviewed by Abe Lubetkin.
For more on Tim's book, visit: https://howtowashachicken.com/
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