#002: The REAL Reason Profit Isn’t the Enemy of Purpose (And Why You Need Both)

The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs

Have you ever felt torn between making money and staying true to your mission? What if embracing profitability was the key to scaling your impact and preventing burnout?

In today’s episode of The Business of Good, we’re diving into the often-misunderstood relationship between profit and purpose.

I’ll start by debunking the myth that you have to choose between making a difference and making a living. You’ll learn five powerful reasons why profitability is essential for creating sustainable change, including how it funds your mission, prevents burnout, and allows you to scale without compromising your values.

Then, I’m joined by Erica E’Eramo, an engineer turned leadership coach and founder of Two Piers Consulting. With two decades of experience in the international energy industry, Erica shares her journey from nonprofit work to embracing profitability as a tool for greater impact. Her insights on leading with purpose and strategy are sure to inspire and empower you.

What You’ll Learn in This Episode:

• Why profit fuels purpose—and why it’s NOT a dirty word.
• Five ways profitability helps you create lasting impact.
• Erica E’Eramo’s leadership journey and actionable tips for balancing mission and revenue.
• How to overcome the guilt of making money in a purpose-driven business.

If you’ve ever wondered how to align your values with your revenue goals or how to build a profitable business that amplifies your impact, this episode is for you!

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