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Why HSBC is banking on customer advocacy to drive long term, sustainable growth with Paul Richardson
Manage episode 414322237 series 3482794
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In this episode we spoke with Paul Richardson. Paul has spent over 20 years working at HSBC, and is now the Client Experience Director for Private Bank.
Paul explained why customer advocacy is such an important growth driver for HSBC and how they're using customer insights to inform product and service developments.
During our chat, Paul also discussed how they've added a more human element to customer feedback surveys, and more broadly, how businesses can strike the balance between a human led vs digital experience.
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