On the Way to Hellville: My Brandy Melville Documentary Review

The Business of Apparel

On the Way to Hellville: My Brandy Melville Documentary Review

In today’s episode, Rachel is putting a twist on the subject of sustainability and fast fashion by offering her review of a popular HBO MAX documentary, Brandy Hellville & The Cult of Fast Fashion. Having spent her fair share of time in the trenches of manufacturing with Abercrombie & Fitch, the exclusive yet criticized world of brands like Brandy Melville feels all too familiar. In the “glamor” of fashion, we often ignore the pressing issues of sustainability and inclusivity. These experiences have sharpened Rachel’s skills in creating attire for those who want to be able to have movement and quality in their garments and refuse to settle for anything less than the best.

Today, we're pulling some threads, exposing truths behind 'Made in Italy' and diving into global manufacturing realities. It's not just about the labels; it's about understanding the cultural and economic landscapes that define the apparel industry. And as we stand at the crossroads of consumerism and conservation, the adverse effects of fast fashion become glaringly apparent. Join Rachel in her mission to create awareness so we can begin to make differences and impact the world inside, and outside of the apparel industry.

In this episode, you’ll hear:

-The correlation between the documentary and Rachel’s experiences at Abercrombie & Fitch.

-How the exclusionary nature behind the practices at Brandy Melville and other brands shape societal thinking, especially among certain demographics of young women.

-An explanation of distinct practices used that indicate super low quality in fast fashion brands.

-How fast fashion is continuing to deteriorate sustainability in the apparel industry.

We can’t wait to hear what you think of this episode!

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