Episode 11 - Saigon's F&B situation, influencer marketing in COVID times, a craft beer blind tasting, Get Excited & Insta-worthless

The Bureau Asia Podcast

In this long-awaited return of The Bureau Podcast after a lengthy hiatus, The Chief (Matt Cowan) gets Harper’s Bazaar Vietnam editor-at-large Chris Thompson on the blower who tells us whether or not his predictions came true for Vietnam hospitality trends during this weird and unpredictable era of COVID-19. Chris also reveals what F&B trends are emerging and are likely to become a “thing” moving into 2021, and he tells us about one place Saigoners really must visit, especially while international tourists for the moment are absent. After that, we deep-dive into the prickly and controversial world of influencer marketing, celebrities, content creators and social media platforms like Facebook and Instagram with The Bureau’s own content manager Melanie Casul who also happens to lecture on digital marketing at RMIT Vietnam in Saigon. She enlightens us on what digital marketing actually is, points out the amount of tiers (no, not tears) of influencers there are and what they constitute, including at the same time letting Matt down gently once he comes to the realisation that he’s not a micro-influencer at all and perhaps just scrapes in as a nano-influencer - either way, he's at the bottom of the heap! Beers are never too far from the microphones during the recording of any Bureau Podcast and this time is no different. Matt and Mel blind taste a couple of locally-made craft frothies, Pasteur Street Brewing Co's Pomelo IPA and a newcomer to the scene, Mix Tape’s Peaches & Cream IPA. Somehow after that, they manage to get through Get Excited where they tell each other which venue in Saigon has got them excited, before finishing off with the cheeky new fun segment Insta-worthless, where Matt calls out a couple of Instagram accounts for their whacked updates that you would never be able to come up with in a million years! Wherever you are, whatever you’re doing, stop, pop the top off a cold one, sit down and enjoy the listen.