))
Balancing Marketing Automation and H2H with Jon Miller
Manage episode 308972447 series 3024403
المحتوى المقدم من Bryan Kramer. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Bryan Kramer أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Jon Miller, CEO and Co-Founder of Engagio, joins the Bryan Kramer Show for real talk on finding the right marketing automation balance without sacrificing that human-to-human interaction.
In This Episode
- How unprepared technology gave personalized marketing interaction a bad name
- Why successful marketing technology means something that is an operational (not capital) expense
- Why demand gen marketing means untargeted fishing with a net
- How science and hard data leads to better human interactions through relevance and resonance
Resources
- Jon Miller on Twitter: @jonmiller
- Engagio
- Engagio PlayMaker
- Marketo
- The 1:1 Future
- Wait But Why
- Buffer
- The Hard Thing About Hard Things
Visit BryanKramer.com to hear more Human Conversation.
64 حلقات
مشاركة
