522. Behind the Mic: Crafting a Brainy Podcast

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

In this episode of The Brainy Business podcast, Melina Palmer shares her top tips for launching and growing a successful podcast, reflecting on her own journey since starting the show in 2018. With over 500 episodes, a global audience, and multiple books published, Melina dives into the intricacies of podcasting, offering insights from a behavioral economics perspective.

Listeners will discover the importance of strategy, consistency, and intentionality in podcasting, along with practical advice for content planning, branding, and audience engagement. Melina emphasizes the long-term commitment required to build a successful podcast and shares the challenges and rewards that come with it. She also touches on the concept of "pod fade" and the significance of setting realistic goals for your podcasting journey.

In this episode:

• Understand the foundational elements needed to launch a podcast effectively.
• Learn about the time and resources required to create high-quality content.
• Explore the importance of knowing your audience and setting clear goals for your podcast.
• Discover strategies for standing out in a crowded podcasting landscape.
• Gain insights into the benefits of consistency and audience engagement in building trust and loyalty.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/522.

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