Vince Thompson - President, Founder, and CEO of MELT

The BOSS Podcast (The Business Of Southern Sports)

Vince Thompson, a small town kid from Alabama, has built his company MELT into one of the best sports marketing agencies in the country.
This is a fascinating conversation about his career path, the successes and failures, which led him to start his own agency 20 years ago. Over the last 2 decades, MELT has grown into a power player of sports, entertainment, and lifestyle marketing.
Vince also loves to pass along his experience and knowledge to younger generations so they can chart their own career paths.
As always, we'll get a few great stories along the way...like the time, as a kid, when he met Pete Rose. Please enjoy our conversation with Vince Thompson.

فصول

1. Introduction of Vince Thompson (00:00:00)

2. MELT (00:04:25)

3. What is sports marketing? (00:05:04)

4. Live Sporting Events (00:08:50)

5. Small town childhood and love of sports (00:11:00)

6. David Housel as major influence (00:13:00)

7. Career path after college (00:14:00)

8. Impact of COVID-19 (00:17:34)

9. Mentoring future generations (00:18:30)

10. Social Media Advice - Grandma Test (00:24:30)

11. What is activation? (00:25:30)

12. MELT clients (00:29:20)

13. Maintaining long term client relationships (00:32:00)

14. Favorite athletes growing up (00:34:09)

15. Batman (00:39:25)

16. Building client realationships (00:40:45)

17. Contact Information (00:43:25)

18. "Building Brand You" book (00:45:50)

19. Advice to college kids and future career opportunities (00:47:00)

20. Herschel and the Heismans (00:52:00)