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Why BigCommerce B2B Edition is the platform of choice for fast-growing B2B merchants looking to offer an omnichannel experience to their customers, with Lance Owide from BigCommerce
Manage episode 359248138 series 3418579
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We were very excited to be joined on the podcast by BigCommerce’s General Manager of B2B, Lance Owide.
If you’re a B2B company - with or without a website - you won’t want to miss this episode.
Luigi and Lance talk about the nuances and complexities of launching and running a B2B ecommerce website, how B2B buyer expectations are shifting, and why - unlike in B2C ecommerce - there is continued growth and demand for B2B e-commerce.
Covering BigCommerce B2B Edition specifically, Lance talks us through all the latest solutions and features that come with B2B Edition, and how BigCommerce’s powerful APIs ensure connected systems like PIMs and ERPs can support the customer journey.
Finally, Lance discusses the must-have functionality and features merchants need to have on their B2B ecommerce platform to compete strongly and give their customers a great online experience.
To learn more about BigCommerce B2B Edition visit www.bigcommerce.com.
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