Webinar: Expert Talk - Multichannel Vs Omnichannel, Conquer Your E-commerce Strategy, With BigCommerce And Skyvia The BIG, Commerce podcast

Webinar: Expert talk - Multichannel vs Omnichannel, Conquer your e-commerce Strategy, with BigCommerce and Skyvia

1+ y ago 1:00:06

المحتوى المقدم من Calashock Commerce. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Calashock Commerce أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Unravel the complex world of multi-channel and omnichannel strategies in e-commerce as we venture on a thrilling exploration with industry experts Halie Adams from BigCommerce, Dmitry Alasania from Skyvia, and Luigi Moccia from Calashock. Discover the fundamental differences between these two strategic approaches. Our experts illuminate how multi-channel strategies hinge on customer engagement across diverse channels, while omnichannel strategies offer a unified, cohesive experience allowing customers to interact with a brand on their terms.
Get ready to debunk common misconceptions around multi-channel strategies and arm yourself with tips on how best to educate stakeholders. Luigi, leveraging his extensive experience, shares essential insights on resource allocation, time quantification, and the critical role of testing different channels. We delve into the importance of integrating data from various systems to optimize customer engagement and build your brand while overcoming potential roadblocks.
Fasten your seatbelts as we navigate the dynamic terrain of e-commerce and omnichannel experience. From exploring the rising trends of buy online, pick up in-store (BOPIS) and click and collect, to discussing the impact of customer feedback and the importance of personalizing the customer experience, it's a ride you don't want to miss! The episode concludes with an exploration of Jacob's Law of UX and its implications for your e-commerce strategies. We assure you this episode is a treasure trove of insights that will empower you to stay ahead of the curve in the ever-evolving world of e-commerce.

المدونة الصوتية تستحق الاستماع

The BIG, commerce Podcast « »
Webinar: Expert talk - Multichannel vs Omnichannel, Conquer your e-commerce Strategy, with BigCommerce and Skyvia

فصول

1. Webinar: Expert talk - Multichannel vs Omnichannel, Conquer your e-commerce Strategy, with BigCommerce and Skyvia (00:00:00)

2. Multi-Channel vs Omni-Channel in E-Commerce (00:00:02)

3. Overcoming Misconceptions and Educating Stakeholders (00:15:59)

4. Integrating Data and Systems (00:28:34)

5. Multi-Channel and Omni-Channel Trends (00:42:53)

6. Trends in E-Commerce and Omnichannel Experience (00:50:42)