Micro Influence, Major Impact With William Gasner

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding, scaling on TikTok Shop, and boosting Amazon rankings with external traffic.
• Why Engagement Beats Follower Count
• How UGC Lowers Ad Costs and Fuels SEO
• Briefs, Rights, and Whitelisting Best Practice
• Micro and Nano Influencers For Diversified Reach
• Testing Hooks, Comments and Share Incentives
• Seeding, Affiliates and Long‑Term Creator Programs
• AI Influencers’ Limits and Where AI Helps
• Live Shopping Trends and TikTok Shop Flywheel
• Amazon Listing Setup, Vine Reviews and External Boosts
• Step‑By‑Step Paths From Zero Budget To Platform Scale
Guest Contact Information:

LinkedIn: www.linkedin.com/in/william-gasner

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

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Facebook: @bestseopodcast
Instagram: @thebestseopodcast
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LinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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1. Opening & Why Influence Matters Now (00:00:00)

2. Social Posts Enter Search and AI (00:03:05)

3. Engagement vs Follower Count (00:08:20)

4. UGC Rights, Repurposing, and SEO (00:13:45)

5. TikTok’s Algorithm and Virality (00:18:40)

6. Micro > Macro: Diversify Risk (00:23:55)

7. Hooks, Shares, and DM Funnels (00:30:05)

8. Zero-Budget to Platform Playbooks (00:36:20)

9. AI Influencers: Novelty vs Trust (00:42:10)

10. Live Shopping and Commerce Merge (00:46:20)

11. Breaking Through Noise: Case Studies (00:52:00)