Small Business Focus - Understanding your business purpose and why it matters

The Best of the Money Show

Your business objective is a simple line (or two) that summarises why you founded your business. It may be industry-specific or broad enough to encompass supplementary and future business operations. To comprehend the business purpose, it is necessary to differentiate it from your company's vision or mission. Pavlo Phitidis, CEO of Aurik Business Accelerator, talks more about this with host Ray White.

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