Crafting a B2B Brand that Resonates, with Mark Dingman, Creative Director Millennium Agency

The B2B BRAND180 Podcast with Linda Fanaras

In this episode of the B2B Brand180 podcast, Linda interviews Mark Dingman, Creative Director at Millennium Agency. They discuss the common misconception that a brand is just a logo, highlighting the importance of a deeper discovery process to understand a company's identity, personality, and target market. Mark emphasizes the pivotal role of market research, competitive analysis, and courageous, authentic messaging in setting a brand apart in the B2B landscape. Mark and Linda offer valuable insights for companies rebranding or launching a new brand, encouraging them to adopt genuine, meaningful and creative differentiation strategies.

01:07 The Essence of Branding Beyond the Logo

01:26 Unpacking the Brand Discovery Process

05:38 The Power of Market Research in Branding

06:50 Competitive Analysis: Standing Out in the Market

09:40 Creative Direction: Merging Business Goals with Brand Identity

11:53 Stylescapes and Mood Boards: Visualizing the Brand

15:48 Unique Branding Strategies: Pushing the Envelope
For more on Mark, visit https://www.linkedin.com/in/mrdingman/ or https://mill.agency

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/