Marketing Success with a Small Team - Cindy Simpson & Natalie Paskoski, National Society for Histotechnology

The Association Marketing Show

Cynthia (Cindy) Simpson, M.Ed, CAE is Manager, Member Services with the National Society for Histotechnology. Cindy is responsible for all areas of membership, including development of recruitment and retention plans, analysis of data, and implementation of various engagement strategies. With over 25 years of association management experience, Cindy has worked in a variety of positions in both trade and professional associations and enjoys the challenges and opportunities provided by working in a non-profit environment. A graduate of Syracuse University, she earned her certified association executive (CAE) credential from the American Society of Association Executives (ASAE) and currently serves on the ASAE Membership Professionals Advisory Council, the ASAE Gold Circle Awards Committee, the National Postdoctoral Association Advisory Council, and the Virtual Association Network Task Force.

Linkedin: https://www.linkedin.com/in/cynthialsimpson/

Natalie Paskoski is the Communications Specialist for the National Society for Histotechnology. Natalie is responsible for the development and implementation of all marketing and communications, including digital advertising, social media, publications, and email automation. She also works with numerous volunteer members in the development of HistoTalks: NSH Podcasts and the Fixation in Histology blog and has seen significant growth in outreach which has served to increase the visibility of the association. Natalie has been with NSH for the last 4 ½ years, since graduating with a degree in Advertising/Public Relations from Rochester Institute of Technology.

Linkedin: https://www.linkedin.com/in/nataliepaskoski/

The National Society for Histotechnology is a professional organization for individuals actively engaged in the histology field. Since its founding over 40 years ago, NSH's member community has grown to include over 3,000 histology professionals from around the world. Though much has changed, our mission has stayed true to our core purpose; to shape the future of Histotechnology through a global community of professionals committed to educating, advocating, and driving patient quality.

Website: https://www.nsh.org/home