المحتوى المقدم من Joe Burgess. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Joe Burgess أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
المحتوى المقدم من Joe Burgess. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Joe Burgess أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Henry hosts an evening sports talk show, at WCCO radio in Minneapolis, called Lake Night. Henry shares how he got started in talk radio, the value of having a voice as an African American in a major market, and his focus on giving back to others.
المحتوى المقدم من Joe Burgess. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Joe Burgess أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Henry hosts an evening sports talk show, at WCCO radio in Minneapolis, called Lake Night. Henry shares how he got started in talk radio, the value of having a voice as an African American in a major market, and his focus on giving back to others.
Joel Malick is a financial advisor and co-author of the book Afterwork. In Joel's professional experience, he found many retirees were ill-prepared to experience a meaningful and satisfying retirement. In our interview, Joel breaks down what he calls the "retirement lie". From there, he addresses the paradigm shifts and disciplines involved in making retirement the most rewarding stage of a person's life.…
Tim is the owner of Mucci's Italian and Saint Dinette restaurants, located in St. Paul, MN. In addition, started a frozen food business about five years ago. We talk about Tim's roots, growing up in Jamestown, NY. We learn about his amazing experiences around food while traveling Europe, and the process and passion it takes to run restaurants in a post pandemic era.…
Kristin is an industry leader in financial services. In her relatively short 12 year career, she has won numerous awards and is regularly asked to give presentations to a national audience. She also happens to be Joe's business partner at Moxie Wealth Management. Kristin shares what it was like growing up with modest means. She also explains how she found a way to finance her own college and developed a passion for helping others learn about money. We talk about a trip to Europe that she found inspiring, the interesing way she figured out where she wanted to live after college, and what its like to be a strong woman in a male dominated profession.…
Jaime shares how her career path led her from a large fortune 500 company to shift mid-career to build her own firm, Keystone Group International, a business and leadership consulting company. In this episode, we discuss how leaders can help or hinder the growth of an organization. We also hear about her transformative perspective change as a result of a recent trip to Tanzania.…
Courtney Godfrey is a TV reporter for Minneapolis Fox affiliate KMSP. In 2017, while water skiing with her family, she was involved in a tragic accident resulting in having to amputate part of her leg. We learn how she and her family mentally deal with the loss and how the accident has sparked a better version of herself. We also learn more about Courtney's approach toward chasing success.…
Join us for a chat with Christi Krautbauer, President of Marketing Essentials, a company that specializes in employee incentive and reward packages. Not only is Christi an expert in her field, but she also serves as chair of a nonprofit called Diaper Bank of Minnesota. She has also started personal coaching, team consulting, and speaking engagements focused on women's leadership and effectiveness. Tune in to learn about Christi's passion for human-centered design, her mission to inspire women to close the confidence gap, and her remarkable sacrifice for a close friend.…
In this episode, I interviewed two amazing and resilient people, Andrea Wagner and her daughter Megan. A little over four years ago, when she was eight years old, Megan was diagnosed with osteosarcoma, a form of bone cancer. Since then, she's had to become the ultimate fighter, going through two rounds of chemo, and as a result, a heart transplant. In my interview, we learn about Megan's process for fighting this disease. In addition, from Andrea, we get a glimpse of the emotional rollercoaster that she, her husband Matt, and their other children Michael and Maddie, have had to endure. Throughout all of that, Megan and Andrea have now created their own charity in partnership with the University of Minnesota Foundation called Reading4Research. We learn about how their charity came to be and the impact they are making. Despite all these trials Megan and her family have endured, this is an inspirational story of hope, with gratitude for all the good things that can come out of a bad situation.…
Chris is the Founder and President of AssetHR, a human resource, payroll, and benefits company. He hails from New York City. His first professional career was managing fine dining restaurants in Manhattan. We learn how he found his way to Minnesota and started a business in an entirely different industry. Further, Chris tells us about his relationship first mentality and his focus on family.…
Joe explains the history behind Baby Grand, which started with his parents in 1985. Further, he discusses how he got involved with the business after college, the experience of developing his own store with his wife, and the serendipity involved in merging all their stores into a historic West Side location. Joe went on to discuss lessons learned as a business owner and how his views on risk have adjusted throughout his on-the-job education.…
Keith and his wife, Tricia, started Bubbly Paws in 2011. Since that time, they have experienced signicant growth and have begun franchising their business. In this episode, Keith talks about how they transitioned from their prior careers to becoming business owners. He shares how they position the Bubbly Paws service and experience to be different than other dog washing companies. In addition, Keith explains what its like working with a spouse and how he and Tricia manage their work/life balance.…
Annamarie's daughter, Eve, was born with a critical congential heart defect (CCHD) that presented no symptoms. By chance, the doctor screened her while still in the hospital and it ended up saving her life. That experience inspired Annamarie to create the Newborn Foundation, which focused on making initial CCHD screening (pulse oximetry) a standard of care in the United States. Further, she developed a medical device company called Bloom Standard that offers ultra sound screening (the second step of confirming CCHD) in remote locations around the globe. In this episode, Annamarie shares about the life-saving experience with Eve, how that inspired her to change public health policy, and her on-going passion for improving health care for children around the world.…
For almost 30 years, Brian Oake has been a radio host. Based in Minneapolis, he has become known as a legendary curator for local and national music. His sweet, deep voice and musings about the evolution of sound and musicians who create them, has guided a generation of listeners. In this episode, Brian shares how radio and music found him, the origins of the historic Studio C acoustic performances from Cities97, and some of the personal and professional hurdles he has had to overcome. You'll be taken by the warm and authentic way he tells his story.…
Howie Zales is an Emmy Award-winning Camera Operator who turned his passion for broadcasting into several entrepreneurial endeavors. He is the founder of HJZ Productions, a multi-million dollar nationwide provider of top talent in the broadcasting field. In addition, during the pandemic, he pivoted and created a high-quality live-streaming service called Viridity Entertainment Services. Howie shares how he got into broadcast sports and entertainment production, how video production of a Super Bowl works, and the physical risks associated with running a camera during a live sporting event.…
Jake talks about the origins of "Give to the Max Day" for GiveMN, how RaiseMN eventually developed to support smaller non-profits, and lastly, we learn how the Jewish concept of Tikun Olam shapes Jake's view of public service.
On this episode, we welcome back Joe Cavanaugh to the podcast. For 35 years, Youth Frontiers has been teaching character to teenage kids. Over the last handful of years, their programs have expanded to different audiences. Most recently, they have developed a Parent Academy. The focus is to give parents the tools to add stability for their children in an increasingly unstable world. We unpack the character and mental health issues that kids are dealing with today. Further, we explore how well-intended parents are often contributing to the problem.…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.