Ep 68 Insights into Marketing for Authors with Leah Paulos

The Artsy Raven Podcast about Writing and Art with host JF Garrard

Leah Paulos shares her insights and tips on how authors can build an effective author platform, how to break through the noise around them and what authors can do to focus on their target audience.

Leah Paulos is the Founder and Director of Publicity at Press Shop PR and Book Publicity School, and has worked at the intersection of books and media for over 25 years. Twice named a top PR firm by the Observer, Press Shop PR has worked on many notable books and #1 bestsellers including MARCH by Rep. John Lewis and ON TYRANNY by Timothy Snyder.

Leah began her career as a magazine editor at a NYC-focused glossy magazine in 1998. She later worked as an editor at Conde Nast and as a freelance writer for dozens of national magazines. She made the shift to book publicity in 2006 and launched Press Shop in 2012. She graduated from Cornell University and now lives in Brooklyn with her husband and two sons.

Note: In this episode we talk briefly about the US Election which happened on November 5, 2024 as we had recorded this podcast in October 2024.

Links:

https://www.bookpublicityschool.com/

https://www.pressshoppr.com/

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