2024 Was My Worst Year in Business Since 2020
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In this episode of the Anti-Hustle Business Podcast, I’m pulling back the curtain on my journey through 2024—my toughest year in business since 2020. Let’s just say, it was a rollercoaster. I’m sharing the highs, the lows, and everything in between: revenue fluctuations, the structural changes I made to my programs, and the hard lessons I learned along the way.
Building a sustainable, profitable business without falling into hustle culture isn’t easy, and 2024 put that to the test. But through the challenges, I rediscovered the power of community, the value of transparency (yes, I’m talking real numbers), and the importance of focusing on foundational practices that stand the test of time.
I’m also giving you a sneak peek into what’s ahead for 2025. Spoiler alert: It’s all about simplification, integrity, and trust. I’ll be simplifying my offers, shifting my marketing strategies, and doubling down on what really matters.
If you’re an online coach or business owner looking for actionable steps to course-correct, sustain growth, and build a business that feels good, this episode is for you.
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