Chris Do’s Under Armour Logo Critique Misses the Whole Point of Design

The Angry Designer Graphic Design, Freelancing, Branding & Creative Business Podcast

Chris Do called one of the most iconic sports logos “garish.” But here’s the truth: the only thing ugly about the Under Armour logo is how designers keep confusing personal taste with design. This isn’t about one logo, one critique, or one YouTuber. It’s about the dangerous way our industry lets opinions outweigh principles and why that mindset is killing real graphic design.
Here’s the part that’ll sting: most designers would’ve agreed with him. Because too many of us still judge work by how it looks, not by how it works. We’ve become addicted to trends, grids, and “aesthetics” instead of ideas, function, and strategy. Real designers think...the rest decorate. Which side are you on?
This week on The Angry Designer Podcast, we take apart Chris Do’s Under Armour critique and reveal why his argument, like most hot takes online, misses the real point of logo design. We’re not here to hate. We’re here to remind you what good design actually means, and why “taste” will never beat thinking.
In this episode you'll discover:
- Why confusing taste with design is the biggest mistake graphic designers make
- The truth about what makes a logo work and why Under Armour nails it
- How to build design opinions on principles, not personal preferences
This isn’t about Chris Do. It’s about you; the designer who thinks good taste makes good work. Because if you’re judging logos by how they look instead of what they do, you’re already on the wrong side of design.
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