EP156: Rent or Own? The Dangers of Building a Creative Business on Rented Land

The And She Looked Up Podcast

No this is not a real estate episode! Today we're talking about the dangers of building your business on the backs of other businesses - namely social media platforms and marketplaces - like Etsy. These are platforms where the customers and users are not yours, where you can be removed at any time and where algorithms are created to support the platform's goals - not yours.
So what can you do to build your business on solid footing. It's time to take ownership of your business and build assets that are yours. Here's how!
This is a great episode for anyone who:

• is struggling with social media algorithms
• is worried about losing their accounts or shops
• doesn't know how to diversify or build an audience that's theirs
• wants more control over their business and their sales data

This episode is brought to you by our Premium Subscriber Community on Patreon and Buzzsprout
For a summary of this episode and all the links mentioned please visit:
Episode156: Rent or Own: The Dangers of Building a Creative Business on Rented Land
You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.

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And She Looked Up Creative Hour Podcast
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

فصول

1. Building Your Business on Rented Land (00:00:00)

2. Navigating Platform Rules and Risks (00:12:41)

3. Developing a Strong Brand Identity (00:24:15)

4. Email List Building Without Website (00:27:50)

5. Building a Creative Business Online (00:42:10)