Overlanding by the Numbers: The Surprising Stats Behind the Hype

The All Things Overlanding Podcast

In this week's episode, I'm going to chat through a pretty cool article I found on a website called Offroadium (link to article here: https://offroadium.com/the-popularity-of-overlanding-in-the-usa.html). In the article, they break down numbers from a few sources as far as what Google Trends says about how the term is being searched and what kind of interest people seem to have in it over the last 7 or 8 years. They also talk through regional interest and even seasonal ebbs and flows in interest in overlanding.

So, I wanted to talk through this info and share my thoughts on why I think overlanding isn't going away anytime soon and what the data says to support that.

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