Episode 06 // Mental health and social media

The Alchemists

In this episode, Andrés sits down with general manager of social media and community management company Quiip, Larah Kennedy, CEO and founder of mental health social enterprise Happiness Co, Julian Pace, and co-founder of inclusive communications agency Brandable, Tess Palmyre.

Our panel of Alchemists reflect on how social media is affecting our mental wellbeing and what we, as marketers, can do to improve the connection between positive mental health outcomes and social media use, answering questions like:

• What are the biggest mental health challenges created by social media?
• How important is it that we, as an industry, help to lift social media literacy in society?
• How do we actively manage and reduce bias inherent in social media platforms and the way we interact with them?
• What should best practice in social media marketing look like in 2024 and beyond?
• How do we look after marketers' own mental wellbeing, given our heightened exposure to these platforms?

You're listening to The Alchemists, a limited-series podcast from marketing conference State of Social, delving deeper into the big conversations that start on stage at the event.

For more information, visit www.stateofsocial.com.au.