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Episode 04 // Effective storytelling on any budget
Manage episode 438489323 series 3587941
المحتوى المقدم من State of Social. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة State of Social أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode, Andrés talks to The Washington Post’s senior video producer Dave Jorgenson, the head of POLY, oOh Media’s content and creative hub, Josh Gurgiel, and Sea to Summit CMO, Bec Smith.
Our panel of Alchemists reveal how they (and the world’s most successful brands) execute effective marketing regardless of how much money they have, answering questions like:
- How do you execute big ideas on a small budget?
- How do you get your stakeholders and team on board with using a budget creatively?
- What role does mission or purpose play in seeing beyond budget and ROI?
- When your idea’s a hit, how do you manage the clamour to expand it?
- Do we fetishise creativity too much? Should we focus more on the excellent execution of ideas?
You're listening to The Alchemists, a limited-series podcast from marketing conference State of Social, delving deeper into the big conversations that start on stage at the event.
For more information, visit www.stateofsocial.com.au.
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