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Performance vs. Perception: The Budget Disconnect in Affiliate Marketing
Manage episode 456286159 series 3447425
In this episode of the Affiliate Marketing Podcast, Lee-Ann and Jim Nichols delve into the critical topic of affiliate marketing budgets. They explore the reasons behind the underfunding of affiliate marketing compared to other digital channels, the industry's reputation challenges, and the importance of storytelling in conveying the value of affiliate marketing.
The conversation highlights the evolving landscape of affiliate marketing and the necessity for affiliate managers to position themselves as service providers within their organizations.They conclude with actionable strategies for marketers to secure budgets and enhance their affiliate marketing efforts.
Key segments of this podcast and where you can tune in to go direct:
[03:48] The Current State of Affiliate Marketing
[17:30] Integrating Affiliate Programs with Brand Strategy
[26:43] Key Strategies for Securing Budget
We want to hear from YOU!
Would you like to feature on The Affiliate Marketing Podcast?
Perhaps you’d like to contribute your expertise to Affiverse Media or the Affiverse Magazine? Your voice matters and our audience is waiting to hear from you!
Simply complete this form to be considered and help us to help the world do affiliate marketing – BETTER!
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
221 حلقات
Manage episode 456286159 series 3447425
In this episode of the Affiliate Marketing Podcast, Lee-Ann and Jim Nichols delve into the critical topic of affiliate marketing budgets. They explore the reasons behind the underfunding of affiliate marketing compared to other digital channels, the industry's reputation challenges, and the importance of storytelling in conveying the value of affiliate marketing.
The conversation highlights the evolving landscape of affiliate marketing and the necessity for affiliate managers to position themselves as service providers within their organizations.They conclude with actionable strategies for marketers to secure budgets and enhance their affiliate marketing efforts.
Key segments of this podcast and where you can tune in to go direct:
[03:48] The Current State of Affiliate Marketing
[17:30] Integrating Affiliate Programs with Brand Strategy
[26:43] Key Strategies for Securing Budget
We want to hear from YOU!
Would you like to feature on The Affiliate Marketing Podcast?
Perhaps you’d like to contribute your expertise to Affiverse Media or the Affiverse Magazine? Your voice matters and our audience is waiting to hear from you!
Simply complete this form to be considered and help us to help the world do affiliate marketing – BETTER!
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!
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