134 - From Electrical Engineering to Influencer Marketing: Jonathan's Entrepreneurial Journey

The Adrian Tan Show

Jonathan Eg is the Founder & CEO of Partipost, a Crowd Marketing Platform that effectively connects brands to content creators, giving them seamless access to word-of-mouth advertising in the fast-moving world of social media. Since its inception in 2016, Partipost has dedicated itself to transforming how brands connect with their consumers, making it easier to engage and reach a larger pool of audiences through its platform.

Jonathan shares his intriguing journey from electrical engineering to founding an influencer marketing platform in this episode. He discusses the motivations behind his career shift, his challenges, and his parents' pivotal role in shaping his leadership style. Jonathan also provides insights into the evolution and benefits of micro and nano influencers, the impact of AI in influencer marketing, and the current state of B2B influencer marketing in the industry. He candidly addresses the issue of delayed payments in influencer marketing and how his company, Party Post, is working to resolve these challenges.

00:00 Introduction and Welcome

00:33 From Electrical Engineering to Finance

02:27 Transition to Private Equity and Tech

03:22 Founding an Influencer Marketing Platform

05:30 Parental Influence on Leadership Style

08:18 Evolution of Influencer Marketing

11:30 Micro and Nano Influencers vs. Traditional Influencers

16:24 AI Influencers: The Future or a Fad?

19:56 B2B Influencer Marketing

23:02 Challenges in Influencer Payments

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