#112 - Broker Talks: Building Your Brand with TikTok

The Accord Mortgages Growth Series Podcast

In episode #112 of the Growth Series podcast, host Gurpreet Chahal sits down with Bob Singh, Director of Chess Mortgages, to discuss how TikTok has transformed his business. Known as the "Mortgage Maharaja," Bob shares how he overcame initial scepticism and leveraged TikTok to create a powerful personal brand that attracts diverse clients. From mastering the platform’s live feature to balancing personality with professionalism, Bob provides actionable insights that any broker can adopt to grow their audience and enhance lead generation.

Highlights include:

-Bob’s reflections on the challenges of consistency -The innovative use of live Q&A sessions to demonstrate expertise -The power of authenticity in building trust with potential clients.

With stories of how TikTok has opened doors to high-value inquiries and fostered lasting client relationships, this episode is a must-listen for brokers ready to explore the platform’s potential.