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47 - Why Your Lead Magnet Ebook Doesn't Get You Clients
Manage episode 363966572 series 3365656
المحتوى المقدم من Greg Roworth. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Greg Roworth أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Lead Magnets are often used as the ‘1st attractor’ for potential clients. They are popular because in addition to attracting your audience’s attention, when used correctly, they simultaneously educate your potential clients on why they should engage with you.
But it’s that ‘when used correctly’ that is the stumbling block. Many lead magnets are created to be informative, not transformative. They fill the client’s head with knowledge, but provide no reason to engage with it. Worse, it can lead your clients to think ‘Great, we know about this now, we can have a crack at doing it ourselves’.
In this week’s episode I talk about how to create transformative lead magnets.
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