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A Game: Episode 67- UGC's role in Strengthening Relationships With Your Brand
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المحتوى المقدم من The A-Game: An Adcom Podcast, A Marketing, and Technology podcast from the minds inside The Adcom Group. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The A-Game: An Adcom Podcast, A Marketing, and Technology podcast from the minds inside The Adcom Group أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Jeff and Nadya sit down with RIDGID Tool's own Becky Brotherton, Director of Brand & Engagement Marketing, to discuss her success using a variety of marketing tactics that include sharing user generated content to increase authenticity. Becky also talks about planning for RIDGID's 2023 "RIDGID Experience" - the brand's 6th annual contest for its social followers and influencers. Ultimately, this innovative way of engaging with its community became a turning point for the brand.
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