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The Most Underutilized System In Most Small Businesses
Manage episode 445148382 series 2799218
المحتوى المقدم من Diane Mayor. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Diane Mayor أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In the words of Inigo Montoya, "You keep using that word. I do not think it means what you think it means." When you realize your CRM is a system, not a software, it becomes infinitely more valuable.
Takeaways:
- A CRM should encompass the entire customer journey, not just email marketing.
- It's essential to track all connections with potential leads, regardless of source.
- Many businesses overlook the data their CRM can provide beyond simple email engagement.
- Using a simple system like Google Sheets can be more effective than complex software.
- Understanding customer lifetime value is crucial for refining your CRM strategy.
- Most existing CRM systems fail to capture the full range of customer interactions.
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