S2 E6 (Part 2) | Courtside Commerce - Josh Briggs (Stadium Essentials)

That Sports Merch Podcast

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In Episode 6 of Season 2, we chat to Josh Briggs, now of Stadium Essentials but formerly Director of Retail at TD Gardens - one of the US's busiest sports venues.
Josh has woven a career in professional sports retail, finding his way back home to New England to head up the Retail Operation at the home of the Boston Celtics & Boston Bruins, TD Gardens.
In the second part of this episode we cover;

• creating elevated retail experiences for the most exclusive courtside guests
• operating Lucky's Chicken t-shirt shop
• introducing the chicken bucket plushies
• going "all in"
• investing in the RFID tech "vehicle" by partnering with EXO
• uplifting the consumer experience by halving service times and doubling revenues as a result
• the wider efficiencies to the business of RFID behind the scenes too
• the new gig with Stadium Essentials

... and so much more!

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Host: Lee Hyde
Co-Host: Matt Hudson