SMBs are a key market opportunity. But what do they need and how should it be served up? vcita Podcast

Telecom Reseller / Technology Reseller News

“Looking at the B2B business, about 40% of the market are SMBs,” says Amir Blich, vcita, Chief Business Development Officer. “And it’s a very volatile market. You cannot apply enterprise use cases and tactics to it. One in every three SMBs will not make it to the second or third year. It’s very difficult to invest in this market.”

“36%. told us that they recently changed their telco provider because of either pricing changes or a better offer.”

Amir Blich

vcita, the business management platform for SMBs and the organizations that serve them, conducted a survey of 250 SMB owners in the US about their relationships with their telcos. Take a listen as we look at the finding and gain understanding of how to better serve this huge, but very challenging sector.

• The SMB market has high churn rates – why do you think that is?
• How can telcos prevent that and better retain their valuable SMB customers?
• What do these survey results tell us about how SMBs relate to their telcos?
• Why are SMBs are looking to their telcos to provide more than just core services like phone and internet?
• With so many telco providers out there, how can they remain competitive and relevant to the SMB market?
• Are SMBs interested in AI? Should telcos be offering AI-powered apps as well?
• What’s the best way for telcos to build and offer business management solutions to their SMB customers?

Visit https://www.vcita.com

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