CX Outcomes begin to eclipse technology-driven focus for MSPs and CSPs, Podcast

Telecom Reseller / Technology Reseller News

CPaaSAA releases Playbook “Instead of talking about technology and who the best stack and who has the best features, we're now seeing that all the vendors in the entire industry and the analysts are talking about customer experience, says Rob Kurver, Founding Partner of the CPaaS Acceleration Alliance (CPaaSAA). “We're focusing more on business outcomes.” In this podcast, Rob is joined by CPaaSAA Managing Partner Kevin Nethercott as we discuss the organization’s release of an industry Playbook. The Playbook offers 99 use cases of real MSPs and Service Providers who adopted an outcome-focused approach and transformed their businesses. The shift is centered on using technology as a tool to achieve CX and EX outcomes. Instead of being trapped in an industry with declining prices and vanishing opportunities, these organizations reinvented themselves into growth and margin engines. “What we need are commercially available applications that we know that can sell on the market,” adds Kevin. We've curated 99 use-case applications that we know are already making money… Most of these are almost entirely being deployed by service providers. And so it's an interesting way to take your installed base, layer on a revenue-generating application that you know works because we've proven it elsewhere in the world, put your brand on it, and take that to market.” Visit www.cpaasaa.com