Sponsoring Athletes and OpenSponsorship With Ishveen Anand

Ted Teo Business Show

Ishveen Anand is the CEO and Founder of OpenSponsorship, an online platform that connects athletes with brands. As traditional sport sponsorship deals only go to the top 1% of athletes, Ishveen started OpenSponsorship to help all athletes have the opportunity to be sponsored by brands. Ishveen is a graduate from Oxford, and is listed as a Forbes 30 Under 30 in 2015 and is one of Inc.'s Top 100 Female Founders in 2019

In today’s episode, Ishveen shares how she spotted the gap in the sports sponsorship industry, her thought process from how she facilitated the connection between the brands and athletes to how she structured the dispute resolution mechanisms, and how brands can get the most out of the collaborations with the athletes.

Resources:

https://OpenSponsorship.com/ - Check out OpenSponsorship’s website

Actionable Take-aways:

1. Spot the gaps in a market and act to fill it. By doing so, Ishveen is able to serve the 99% of athletes who were traditionally left out sponsorship deals.

2. A great to get users to sign up to your platform is to allow them to sign up for free, but charge commissions. This means that they do not take any risk for signing up and only pay when they have benefitted from your service.

3. Reviews provide social proof. Consider how this affects your business and be pro-active with seeking positive reviews from your past clients.
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