))
Eboost’s Thomas Ortis On Using Digital Twins and Generative AI In CPG
Manage episode 367371248 series 3312337
المحتوى المقدم من CGT. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة CGT أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Attention around generative AI in the consumer goods and retail industries hasn’t slowed, and most of the companies we’re talking with tell us that they’re trying to figure out how it could make sense to use in their business. So in this episode of Tech Transformation, we're talking with Thomas Ortis, chief marketing officer of Eboost, an energy drink and supplement company that’s using it to chat with digital twins of its customers. We’re talking about where it’s seeing benefits, what it has planned, and what a digital twin of a customer looks like.
•Why Eboost invested in technology that leverages generative AI to create digital twins of its customers
•The success that it’s having
•How its employees are adapting
•Where he sees further potential for the technology
•What’s next for the company
52 حلقات
مشاركة
