))
Albertsons’ Claire Wyatt On Retail Media Tech Team Lessons
Manage episode 374439682 series 3312337
المحتوى المقدم من CGT. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة CGT أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Retail media is without question one of the biggest trends in sales and marketing right now, but for tech teams, the conversations get a little fuzzy when it comes to measuring success and the expectations a brand should have. In this episode of Tech Transformation, we’re talking with Claire Wyatt, VP, business strategy and marketing science at Albertsons Media Collective, about some of the challenges brands are facing, what they should consider when they’re building partnerships, and some of the common misconceptions.
Listen to learn:
•A lightning-round explanation of retail media
•How far along the maturity curve most consumer goods companies find themselves at this point
•How much cross-integration with legacy platforms is impeding progress
•The role and value of data clean rooms
•What a strong RMN partnership looks like — and what doesn’t
•The role of AI and the future potential of generative AI within retail media
52 حلقات
مشاركة
