Following Up with Church Guests After Big Events with Caleb Oliver Ep 1.01

Tech In Church Podcast

Welcome back to the Tech In Church podcast! Today we’re talking about all things guest communications with Caleb Oliver. He is here to tell you how to use tech to communicate with his community and church attendees before and after they come to the church. Tune in to hear how you can use his strategies; not just for those big events like Easter, but all through the year. Tune in today to hear how Caleb moved from a big catch-all event to a small on-ramp with specific roadways to enter their church community. You’ll also receive two great resources to up your church’s communication strategy today. Thanks for tuning in!

Key Points From This Episode:

• An introduction to today’s topic: guest communications with Caleb Oliver.
• How they have changed up their approach this Easter, saving the festivities for the following weekend.
• The importance of changing up your strategy in order to reach your goal.
• Caleb’s strategy for letting people know about the Easter service.
• How they are advertising their Easter event via Facebook and Google Ads, along with handouts.
• The upside-down funnel of giving people a little bit of information at a time.
• Why you shouldn’t print all your information on one card but focus on just one thing.
• How Caleb uses QR codes to connect with his audience in a more meaningful way.
• What the six events to get to know the church community and campus look like.
• The assimilation process including a staggered membership class.
• Their aim to have 100 people text ‘new’ on Easter Sunday.
• Why it is so important to keep your process simple and focus on the one step people need to take at each point in the process.

Resources
Most churches really struggle to communicate consistently with their people and that can leave them feeling disconnected. Text In Church is an easy-to-use 2-way texting system created for churches to connect with their members and guests beyond Sunday mornings to make them feel known, noticed, and loved.
Text the word, CONNECT, to 816-429-9396 to start your free 60-day trial of Text In Church today to see just how easy it is.
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Redemption Church

The Tech In Church Podcast is a Text In Church team production. For more information about this podcast, go to https://podcast.textinchurch.com. For more information on Text in Church, visit https://textinchurch.com.