Summer Series 6: How to Start an Email List for Your TPT Store (Without Tech Stress)

Teacher Business School: TPT, Homeschool, & Beyond

Why Starting an Email List is the #1 Next Step After Your First TPT Sale

You've made your first TPT sale - woohoo! 🎉 Now what? In this power-packed summer series episode, Lindsay breaks down why starting an email list should be your very next move. Learn the exact steps to set up your list, grow it strategically, and use it to increase sales in your TPT store. Whether you’re brand new to email marketing or already dabbling but feel stuck, this episode will give you the clarity and confidence to start strong!

• [0:34] Why Email Marketing Changes the Game

Lindsay shares how email marketing has been the key to scaling her business to over $2 million in sales - and how it’s now the main way she launches new products and drives TPT sales.

• [2:00] Want to Go Deeper? Join Lindsay’s Email Marketing Course

Inside this email marketing program made just for TPT sellers, you’ll get video tutorials, templates, and strategies to set up your list, create powerful automations, and grow with confidence.

• [2:58] Choose the Right Email Service Provider

Lindsay breaks down your options: Flodesk, Kajabi, and Kit (formerly ConvertKit). Flowdesk is her favorite for its ease of use, flat monthly pricing, and templates - perfect for TPT sellers just starting out.

• [4:53] Buy a Domain for Your Biz Email

You'll need a custom domain like yourstore.com to set up a professional email address. Lindsay recommends Bluehost for affordable domains and optional website hosting.

• [7:00] Set Up a Professional Email Inbox

Don't send marketing emails from Gmail or Yahoo - those get flagged as spam! Use your domain email (like [email protected]). Lindsay recommends setting up your inbox with Google Workspace.

• [7:59] Create a Lead Magnet (Freebie!)

Lindsay explains how to design a valuable, exclusive freebie that directly relates to your TPT store and leads to paid products.

Pro tip: Don’t just offer a freebie already in your store - make it special for your email subscribers!

• [9:49] Build Forms and Automations in Flodesk

Create a sign-up form and a workflow (a.k.a. automation) so subscribers get your freebie instantly - and then keep hearing from you with nurturing emails that lead to more sales!

Resources Mentioned:

• Join My TPT Email Marketing Program

• Use Bluehost for Your Domain

• Try Out Flodesk!

• Try Out Kajabi!

• Check Out Google Workspace

• Listen to the Previous Summer Series Episodes:

  • Summer Series Episode 1

  • Summer Series Episode 2

  • Summer Series Episode 3

  • Summer Series Episode 4

  • Summer Series Episode 5

  
  

Connect with Lindsay:

Instagram: @lindsaybowden

YouTube: Lindsay Bowden YouTube Channel

Website: www.lindsaybowden.com

Your email list is your most valuable business asset - seriously! 💌 Set it up now while you have summer breathing room, and watch how it transforms your TPT sales.