Building a Digital Go-to-Market Strategy | Christina Bottis, CMO of Coyote Logistics

TalkingSense

#CMO #ChiefMarketingOfficer #martech #marketing

How do you build a digital go-to market strategy in a non-traditional industry?

Latané Conant, CMO at 6sense, and Christina Bottis, CMO of Coyote Logistics, break it down, including:

-Making in-market accounts feel like any day is Christmas

-Why using data, insights, and thought leadership changes the sales process

-Proving marketing’s value to the company through trust and partnerships, not metrics

-How Coyote’s brand unifies the revenue team

-Why CRMs and tech stack aren’t the most important parts of marketing

-What Christina learned from her first job at Burger King that she still uses today

========

Sneak preview:

Christina Bottis: It’s something I'm passionate about and in past lives I've seen that really be the key to customers looking at you in a different light. To be able to say, “I'm here to help you solve your problem.” And sometimes that doesn't always mean selling you something. Sometimes it just means giving you some information so you can plan. I mean, that's what we hear from our supply chain customers, "I can't plan like I did before. I'll take anything. Any data. I'll take any data."