#648 Building Trust & Personal Branding in the AI Era with Lirone Glikman

Talking with the Experts: Business Insights

How do you build authentic business relationships and a strong personal brand in today’s AI-driven world?

In this powerful episode of Talking with the Experts, international speaker and bestselling author Lirone Glikman shares her expertise on creating trust, visibility, and influence in a landscape dominated by digital noise and automation.

While AI is changing the way we communicate, it cannot replace the human need for connection. Lirone introduces her transformative 6-pillar Human Factor method—a framework that has helped leaders, entrepreneurs, and organizations across more than 20 countries grow through authentic relationships and strategic branding.

We explore why AI-generated content often feels flat, and how you can use AI tools to deepen (not replace) your human connections. Lirone also unpacks the importance of standing out with a personal brand that doesn’t sound like everyone else, and how to open doors to global opportunities with intentional networking.

With experience advising Fortune 500 companies, governments, and universities, and as the bestselling author of The Super Connector’s Playbook, Lirone delivers actionable insights that combine technology with timeless human psychology.

If you want to succeed in the AI age by being both visible and trusted, this conversation will show you how to build a brand and network that truly drive results.

🔗 CONNECT WITH LIRONE

LinkedIn: https://www.linkedin.com/in/lironeglikman/

Instagram: https://www.instagram.com/lirone_glikman/

Website: https://lironeglikman.com/

📌 PROMOTION: https://lironeglikman.com/tscp-book/

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1. #648 Building Trust & Personal Branding in the AI Era with Lirone Glikman (00:00:00)

2. Building relationships remains fundamentally human despite technological advances, with AI posing threats of job displacement while making many people sound identical in their communications. (00:01:49)

3. The Human Factor method consists of six pillars for building global business relationships: goal setting, people strategy, brand development, authentic connecting, relationship maintenance, and leveraging for results. (00:05:40)

4. AI can enhance each pillar of relationship building by helping clarify goals, mapping networks through contact analysis, creating appropriate content, and developing systems for relationship maintenance. (00:09:48)

5. Overreliance on AI for all thinking and problem-solving can deteriorate cognitive abilities, while strategic use that builds upon human thought processes can actually enhance brain function. (00:12:41)

6. Research indicates that workplace relationships combining both instrumental task-focused collaboration and emotional support can increase longevity by approximately four years. (00:15:01)