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#628 Align Marketing with Business Goals Using the 4-A’s Framework with Melih Oztalay
Manage episode 498020941 series 3654341
المحتوى المقدم من Rose Davidson. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Rose Davidson أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Is your marketing strategy truly aligned with your business goals—or just ticking boxes?
In this episode of Talking with the Experts, host Rose Davidson sits down with digital marketing veteran Melih Oztalay, the CEO of SmartFinds Marketing, to unpack his powerful 4-A’s framework—Awareness, Attraction, Acquisition, and Advocacy.
With nearly 40 years in the industry, Melih isn’t just another marketer. He’s a results-driven strategist who shows businesses how to move beyond random tactics and build scalable marketing ecosystems that truly work. You’ll discover how to combine AI-powered SEO, performance marketing, and automation to streamline customer acquisition, reduce the sales cycle, and increase ROI.
Melih debunks common myths about digital marketing, explains how to implement GEO-targeting for lead generation, and reveals how mid-sized businesses can scale smartly without burning resources.
Whether you’re a founder, CEO, or marketing leader, this episode will equip you with actionable insights to stop wasting time and start generating measurable business outcomes.
You’ll learn:
- Why most marketing efforts fail to deliver results
- How to implement the 4-A’s framework in your strategy
- How AI, automation, and intent-based content drive exponential growth
If you’re ready to take control of your digital marketing with clarity, confidence, and measurable impact, this episode is for you.
🎧 Subscribe for more expert business insights.
🔗 CONNECT WITH MELIH
LinkedIn: https://www.linkedin.com/in/melihoztalay/
Facebook: https://www.facebook.com/SmartFinds/
Instagram: https://www.instagram.com/SmartFindsmarketing/
Pinterest: https://www.pinterest.com/SmartFinds/
YouTube: https://youtube.com/@Smartfindsmarketing
YouTube Playlist:
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