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PR measurement: linking ROI and vanity metrics
Manage episode 311959611 series 3205883
المحتوى المقدم من Red Lorry Yellow Lorry. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Red Lorry Yellow Lorry أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode, London lorries Sam Pudwell and Toni Fagbohun sat down with Philip Iacob to talk about all things related to PR measurement. As anyone who’s worked in PR will know, there’s no all-encompassing tool for measuring PR success. But there are some steps agencies can follow when evaluating a project or campaign. Listen to the full podcast to learn how to accurately quantify PR results as client attitudes continue to evolve.
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