How Serena Built a Mortgage Business From Scratch During Lockdown | Self-Employed Success Story (S2, E4)

Talk FS

In this episode of Talk FS, host Ryan Venner is joined by Serena Smith, an inspiring mortgage adviser who built her self-employed business during lockdown — and hasn’t looked back since.

💬 Serena shares:

- Why she left her employed role to go self-employed

- The emotional and financial challenges of starting from scratch

- How she balances business and being a mum

- Her smart use of social media to attract clients

- Why she charges fees — and how it filters serious enquiries

- The power of personal branding in financial services

Whether you’re an aspiring mortgage adviser, self-employed professional, or just curious about how to build a business that works around your life — this episode is packed with practical takeaways and honest insight.

00:10 - Intro

01:00 - The leap to self-employment

5:15 - Navigating the challenges of self-employment

9:35 - The ups and downs of being self-employed

13:50 - Finding balance as a parent and business owner

19:15 - Understanding client misconceptions

21:35 - Building trust through personal connection

23:45 - Evolving business practices for efficiency

26:05 - Navigating the emotional challenges in mortgages

30:35 - The impact of social media on business growth

34:15 - How does self-employment influence your approach to social media?

38:55 - Outro 🎧 Listen now to learn how to set boundaries, build trust, and win loyal clients without buying leads.

📍 Guest: Serena Smith

🔗 https://mortgageswithserena.com/

YouTube Video: https://youtu.be/9sAK7X2aZAE

👉 Subscribe for more conversations on self-employment, finance, and growing your business the right way.

#MortgageBroker #SelfEmployedLife #FinancialServices #TalkFS #WomenInFinance #MortgageMarketing #SocialMediaMarketing #businessgrowth