A Website Copy Case Study with Client Tony Howell: Part One

Talk Copy to Me | Content + Copywriting Podcast

Wondering what the behind-the-scenes of a website copy project looks like? Curious what it would be like to work with me? Well, you're about to find out the answers to those questions.
I invited Tony Howell, a 2024 website copy client to join me on the podcast to talk about what it was like to work together, and our conversation was so good (and so long!) that I had to split it into two different episodes!
Today, you'll hear part one. Tony and I talk about

• Tony's strategic launch plans to drive traffic to his new website (you definitely won't be able to guess this one!)
• Why now was the right time for Tony to hire a website copywriter
• Ways you can work with a copywriting coach even if you're not ready to hire them for a complete done-for-you project
• What influenced his services page and how we made the decisions we did about the messaging and the conversion copywriting needed
• Tony's reaction to getting the first complete draft
• What Tony learned about copywriting and SEO from working with Erin
• and more!

And I sincerely hope that you'll tune back in tomorrow for part two of our conversation where we'll break down whether or not it was hard for Tony to put his faith in me, what website wireframing looks like, and how we both had to significantly adjust our processes in order to work together.
Learn more and sign up for one of Tony's future in-person events in LA, Chicago, and NYC.

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EPISODE 116.
Read the show notes and view the full transcript here: https://erinollila.com/a-website-copy-case-study-with-client-tony-howell/
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Learn more about your guest, Tony Howell
Tony Howell is a personal brand strategist and web designer for Emmy, Grammy, Tony, Oscar, and Olivier award-winning artists. His work has been featured by Google, Squarespace, SAG-AFTRA, Actors' Equity Association, and more. Before becoming an entrepreneur, he was an actor for 20+ years — performing on Broadway, Off-Broadway, National Tours, and beyond.

In addition to 24/7 free content, Tony donates a percentage of profits to the Broadway Advocacy Coalition, Broadway Cares/Equity Fights AIDS, Broadway for Racial Justice, Entertainment Community Fund, and 100% of all the profits from his book, Artists to Artist, to the ACLU.
Learn more about Tony and team via his NEW website 😍
And don't forget to sign up for one of Tony's future in-person events in LA, Chicago, and NYC.

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach

Want to keep talking copy? Send me a text message!