Podcast Episode 25: Mastering Marketing for Your Wireless ISP

Tales from the Towers - An Entrepreneurial Journey for WISPS

In Episode 25 of "Tales from the Towers," hosted by Arno, Noemsie, and Thandi, the team delves deep into the art and science of marketing for wireless internet service providers (WISPs). This episode is packed with insightful strategies and practical tips on how to effectively market your WISP business, ensuring that you not only attract new clients but also nurture and retain them.

The discussion begins with an exploration of the typical sales cycle and the critical shift from the traditional ACRR model (Acquire, Close, Retain, Resell) to the more nuanced ANCRR model, which adds an essential step: Nurturing. The hosts emphasize the importance of understanding that only 2-3% of potential clients are ready to buy on the spot, highlighting the need for a well-structured marketing and nurturing campaign to convert the remaining 98%.

Noemsie shares the success of TechConnect's drip marketing strategy, comparing it to the highly effective hunting tactics of wild dogs, which boast an 80% success rate. The team discusses the use of automated workflows through platforms like Go High Level, which allows for tailored communication with leads and clients, enhancing the customer experience at every stage.

The episode also covers the importance of SEO, the use of lead magnets, and the power of social proof through Google and Facebook reviews. Thandi emphasizes the value of providing irresistible offers, inspired by marketing experts like Sabri Suby and Alex Hormozi, who advocate for stacking value in such a way that clients find it impossible to say no.

Listeners will gain valuable insights into building a successful marketing strategy that not only attracts new clients but also keeps them engaged and loyal for the long term. Don't miss this episode, packed with practical advice from industry experts!

Learn More:
Visit our website: https://www.techconnect.africa/
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Subscribe to our YouTube channel for more videos: https://www.youtube.com/@techCONNECTISP