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Series 2, Episode 2: How Great Design Boosts Sales with Courteney Lockley
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The great painter Henri Matisse once said: “Creativity takes courage.”
Fortunately, trades businesses don’t need to design a masterpiece to have a positive effect on sales. This week, Courteney Lockley, Graphic Designer and Product Designer with trumpet joins us to discuss the impact of great branding and how a little bit of effort can go a long way.
In this episode, we’ll discuss:
- The importance of consistent design
- The impact of great design in the sales cycle
- Visual first impressions
- Why mobile content matters
- Simple, effective design strategies
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