Mitch Barrie of Mesa Tactical: Niching down, the halo effect, and building a 2A manufacturing business

Tactical Business

In today’s episode of Tactical Business, host Wade Skalsky sits down with Mitch Barrie of Mesa Tactical. Mitch dives into the distinct challenges and perspectives of small businesses, especially in niche markets. He shares insights from his company’s journey in the tactical shotgun accessory industry, emphasizing the importance of quality over price competition. Mitch also discusses the evolving law enforcement market, the role of organic marketing in their success, and the importance of staying focused on a specific niche. Tune in for a deep dive into entrepreneurship, innovation, and market strategy!