🎯Finding Your Unfair Advantage With Ash Ali & Hasan Kubba [S02E09]

Syed Irfan Ajmal

When things go wrong…

We, sometimes, blame OTHERS.

At other times, we decide that there is something inherently wrong with us, and hence we will never become successful.

But what if I tell you, that each one of us has a unique unfair advantage, leveraging which will make us successful.

ACTUALLY, rather than me telling you about it, why don’t we speak to a couple of gifted entrepreneurs who have tons of related experience and expertise.

OUR GUESTS TODAY:
ASH ALI & HASAN KUBBA who are startup entrepreneurs and the co-authors of an upcoming book called The Unfair Advantage.

ASH'S BIO:
Born to immigrant parents, there was crime and poverty all around Ash in Birmingham. He didn’t go to a university either.

BUT Ash became the first marketing director of Just Eat (an online food order & delivery startup).
And his growth hacking and marketing skills were instrumental in growing JustEat which IPO’ed at £1.5 billion.

HASAN'S BIO:
Hasan built a successful startup from his bedroom with nothing more than an online course and a yearning to escape the corporate ‘rat race’.

They have each spoken at TEDx, advised and mentored hundreds of startups all over the world, and are passionate about spreading the opportunities of startup entrepreneurship.
SHOW NOTES

In today's episode Hasan and Ali share:

• How to succeed in an unfair world?
• What is your unfair advantage
• What is the MILES framework?
• How to use the MILES frame to find and leverage your unfair advantage?
• Why being born rich and poor - both can be key to your success?
• The 4 types of startup leaders (the visionary, tech expert, commercial leader, the catalyst)
• How to rid yourself of the impostor syndrome
• The role of self-awareness in finding your unfair advantage
• The importance of internal status (credibility, faith, and trust)
• The role of external status (your accent, the watch you are wearing)
• Why you got to focus on your strengths rather than your weaknesses
• What to do if you don't have all the factors of MILES
• Why Ash thinks entrepreneurs and leaders need to be generalists rather than specialists
• The importance of EQ, soft skills in leadership
• Why going from a lean marketing budget to a big one became a problem for Ash at JustEat
• How investing in a £250K TV ad changed everything for JustEat
• How to go from finding MILES of excuses to succeeding with MILES (Money, Intelligence & Insight, Location & Luck, Status)
• How Ash and Hasan used growth hacking principles to come up with an MVP for their book
• How Ash and Hasan used UX methodology to make their book super-engaging

RELATED RESOURCES

• The Unfair Advantage Book Website
• Ash Ali's Website | Twitter
• Hasan Kubba on LinkedIn
• Traction: Get a Grip on Your Business - By Gino Wickman &
• JustEat

➡️SHOW NOTES & MORE DETAILS AT www.syedirfanajmal.com/podcast/

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